What is user search psychology?
Likes, dislikes, doubts, clicks, second visits, conversions: User search psychology is the sum of the hypothetical and the measurable part of human behavior regarding a website or a webshop.
What does count into user search psychology measurement?
From the classical web analytics approach, there are only the site-related signals. From a life’s overall and systemic perspective, there is much more to acknowledge to get insights about users and non-users.
If marketeers and SEOs no longer distinguish between online personalities and offline personalities, but the person at a glance, they will ask for more. More information, more questions, more outreach.